align.me’s managed IT partnership with Virtual IT Group
align.me, a Melbourne-based B2B sales and marketing agency, has partnered with Virtual IT Group since 2006 to scale technology support, improve cybersecurity, and maintain operational continuity. Through managed IT, service desk, and vCIO leadership, Virtual IT Group has supported align.me’s evolution from a small team to a global agency.
| What | Scope | When | Where | Result |
| Managed IT & service desk | Device setup, troubleshooting, escalation | Since 2006 → ongoing | Melbourne, VIC | Faster resolutions; reliable day-to-day operations |
| Secure remote & hybrid work | Network hardening, staff training | 2020 → ongoing | Remote + office | Smooth shift to remote; continuity during pandemic |
| Office moves & fit-out | Infrastructure readiness, onsite techs | 2021 | New offices | Seamless cutover across adjacent offices |
| Bring Your Own Device (BYOD) & access | Mobile device access, security controls | Ongoing | Field + home | Secure mobile productivity for staff |
| Onboarding & international | Accounts, devices, secure app access | 2020 → ongoing | Australia + overseas | Efficient onboarding incl. 4 international hires; scalable team growth |
A partnership built on growth and trust
Since 2006, align.me has relied on Virtual IT Group to evolve with every business change – from small office setups to global hybrid operations.
“Virtual IT Group takes the pressure and workload off us. When something’s not working, we can call them to manage it – and it’s not our problem anymore,” said Hugh Macfarlane, CEO of align.me.
Over 19+ years, Virtual IT Group has supported the agency’s growth by anticipating technology challenges, offering deep expertise, and ensuring systems stay aligned with their fast-paced business model.
Evolving support for changing needs
As align.me grew ten-fold and expanded globally, its IT demands became more complex. Beyond a service desk, the agency needed guidance on cybersecurity, onboarding, and IT infrastructure design. Virtual IT Group stepped in as a strategic partner, adapting to new challenges through every phase of growth and change.
“As our needs evolved, the things that we needed Virtual IT Group to be doing were more and more and more sophisticated,” said Macfarlane.
Virtual IT Group’s impact
Managed IT and service desk continuity
Virtual IT Group provides day-to-day IT support and escalation for align.me, resolving device and account issues quickly so the agency’s team can stay productive. A dedicated Customer Service Manager (CSM) streamlines bigger asks and keeps the model proactive.
Secure, Remote Work
During 2020, Virtual IT Group helped align.me move the entire team to secure remote work, adding training and controls to protect home networks. Hybrid work continued with guidance on capabilities and policies.
Office moves and onsite infrastructure
As align.me relocated and expanded, Virtual IT Group prepared IT infrastructure for new spaces and deployed onsite technicians where tasks could not be done remotely, ensuring a clean cutover.
Onboarding, BYOD and international access
Virtual IT Group standardised onboarding, account provisioning and mobile access so new hires, including overseas staff, could be productive and fast, while meeting cybersecurity requirements.
The partnership has enabled align.me to adapt, expand, and thrive through every phase of business change.
Key outcomes include:
- Seamless transition to remote and hybrid work
- Reliable IT systems across offices and global staff
- Improved cybersecurity and employee training
- 30% year-on-year business growth since 2020
Scalable IT aligned with business goals
“Having Virtual IT Group as an IT partner has enabled us to just keep going as we’re going,” said Macfarlane. “We’ve been able to offer new things to employees, bring in new people, and grow, all pretty seamlessly.”
He adds, “Most managed service providers do the basic IT service desk. But Virtual IT Group has a large team and depth in multiple areas, which most providers don’t have. It’s been great having a partner ready to support each stage of our growth.”
Frequently asked questions
Who is the client and where are they based?
Align.me is a Melbourne-based B2B sales and marketing agency.
When did Virtual IT Group start supporting align.me?
In 2006, with managed IT support continuing throughout growth and change.
Which IT services matter most to the agency day to day?
Fast IT help-desk support with escalation via a dedicated Customer Success Manager.
How did Virtual IT Group enable remote and hybrid work?
By securing home networks, training staff and hardening access for remote and hybrid environments.
What happened during the office move?
Virtual IT Group prepared IT infrastructure and provided onsite technicians to complete tasks not possible remotely.
How are BYOD and international hires supported?
Standardised device/app access and onboarding gave secure productivity for mobile and overseas staff.
Let’s take your digital marketing agency to the next level. Reach out to learn how Virtual IT Group can strengthen your cybersecurity, streamline your technology, and help your digital marketing team scale faster.
